BlogLinkedin Strategies20+ Best LinkedIn Cold Message Templates
20+ Best LinkedIn Cold Message Templates

Linkedin Strategies

20+ Best LinkedIn Cold Message Templates

Dhruv PatelDhruv PatelUpdated: Jul 21, 202114 min read68852 reads

Using different avenues of lead generation is a move in the right direction in procuring qualified leads and eventually a conversion. Whether you are a job seeker or a sales representative, cold messaging (email, social, or phone calls too) is a tried and tested method that has had proven results. LinkedIn cold messages are the perfect method for reaching out to business professionals that are qualified prospects.

The average reply rate of LinkedIn messages is 85%. This is 3 times higher than the response rate to emails. There are roughly around 61 million senior-level influencers (or decision-makers) on LinkedIn. Sending out cold messages through this platform would fare well for individuals with various entrepreneurial motives. 

The success of a message is largely dependent on the quality of the content being sent out. So how does one write a captivating cold message that guarantees replies? 

We have compiled a list of tips and templates (serving different purposes), that will help you formulate killer message copies so you can start generating the results you desire!

LinkedIn Cold Messaging Templates

1. “The Mutual Friend”

2. “The Common Group”

3. Throwing In A Little Flattery

4. Direct Sales Pitch

Pro Tip: Use this template for your 1st-degree connections (people you are directly connected with because you have accepted their invite). Choose individuals that fit your ideal client/customer profiles. It would also be beneficial to build a relationship with him before sending them a direct sales pitch. 

Get more templates here →  Sales prospecting email templates

5. Top of the Search Results Connection Request

6. Common Field or Job

7. To the Hiring Manager

8. The Simple Message

9. The Opinion Leader

10. The Indirect Sales Pitch

Protip: Before sending out such a message, ensure you are reaching out to the right prospects. Filter your search so you are absolutely certain the recipient of the message is correct.

11. The Hyper-Personalized Sales Pitch

12. The Job Seeker

13. The Recruiter

14. The Intern

15. The Follow-Up

16. The Recommendation

17. The Promoter

18. The Networker

19. The Influencer

20. The Event Template

21. The Webinar Template

22. The Free Trial Template

Important Tips To Remember Before Sending Out A Cold Message

1. Profile Optimization

How to cold message on linkedin
This is a prime example of how your profile should look visually and textually. 

Before you start sending out messages, it is important to consider how you appear to sendees. First impressions are everything! When someone receives a message from someone unfamiliar, the first thing they do is check out their profile. If your profile is bland, or worse, uncredible; the chances of getting a reply decrease by a lot. Online reputation statistics show that a strong, trustworthy profile and positive digital footprint can significantly increase the chances of getting replies from cold prospects.

What to do? 

  • Profile photo: Choose a high quality image with good lighting, where your face is in full view. Wearing business attire (although not compulsory) will help you appear professional.
  • Optimize your background image: A background image is equally important as your LinkedIn profile picture. Instead of opting for a stock image or landscape skyline image; design your own using free tools such as Canva or Crello. Highlight your skills and expertise so your profile stands out. 
  • Tag Line: Instead of only listing your current position; add in your other titles that describe your skills. This will help you appear in search results as well. 
  • Summary: Your summary is the most important part of your profile. In your summary include why people should trust you OR what makes you stand out from the rest of the crowd. A strong summary with the right keywords will get you noticed. 
  • Recommendations: Having recommendations on your profile makes you look a lot more credible and reliable. Get past team members to give you recommendations. 

The video below shows how to optimize your profile on LinkedIn to appear professional and trustworthy.

YouTube video
Source: Expert Academy

2. Using LinkedIns’ Advanced Filters To Refine Your Search

Cold messaging on linkedin
The advanced filter can be found in the search results. Click on the ‘all filters’ icon to access it.

This is an extremely pivotal tip to keep in mind when cold messaging individuals. LinkedIn is indeed a business platform, however, it helps in keeping your strategies personal and humanizing in nature. Treating your prospects like actual people (humor always helps) will almost certainly guarantee a reply. Using LinkedIn filtration options you can target the exact individuals you sought after.

Additionally, you can find your prospects on groups and the recommendations page. Engaging with certain posts will help you get noticed by industry leaders, that could very well message you themselves. It is important to stay active on LinkedIn if you are deploying the cold message avenue. Generating content of your own is also a great idea to reach your target audience whilst simultaneously adding credibility to your profile.

Conclusion 

Much like any other lead generation method, LinkedIn cold messaging requires patience and work. The templates shared above can be tailored to your specific target audience; remember personalization helps in connecting with people. 

Doing a little bit of research on the background of your prospects will help you in personalizing your message and thus increasing your chances of a reply. Make a list of all the people you would like to send a cold message to so you can keep track and stay organized. According to SmarterHQ, 72% of consumers say they are more receptive to messages if they are undertaken in a personalized manner. 

Working on your profile so it appears professional and trustworthy is extremely important in the LinkedIn cold messaging process. Consider your textual and visual representation side by side; add changes wherever necessary. 

We hope these templates will help you in reaching your target audiences. 

Good luck! 

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